一、客户背景（匿名）
Client Background (Anonymized)
某海外葡萄酒品牌计划通过一般贸易方式进入中国市场，产品已在多个国家销售，
并具备成熟的生产体系。为推进进口，该品牌需完成中国海关总署（GACC）
海外生产企业注册，并确保产品标签符合中国监管要求。在项目启动时，
品牌已具备清晰的商业计划，但对中国食品进口监管体系及标签合规的复杂性认知有限。
An overseas wine brand planned to enter the Chinese market through
general trade. The products had been sold in multiple international
markets and were produced under a well-established manufacturing
system. To proceed with importation into China, the brand needed
to complete GACC registration as an overseas producer and ensure
full compliance of product labeling with Chinese regulations.
At the outset, the brand had a clear commercial plan but limited
familiarity with China’s food import regulatory framework and
labeling requirements.
二、核心风险：注册与标签并非“形式审查”
Core Risk: Registration and Labeling Are Not Mere Formalities
在合规评估过程中，以下关键风险逐渐显现：
• GACC 注册涉及对生产主体、工艺流程及质量体系的整体审查
• 现有酒标基于海外法规设计，与中国强制性标签要求存在差异
• 若标签不合规，即使完成注册，产品仍可能无法清关或被要求整改
• 注册或标签问题一旦延误，将直接影响进口时间线与商业计划
对于许多海外酒庄而言，GACC 注册与标签调整往往被视为技术性流程，
但在中国监管实践中，其结果具有高度不确定性。
During compliance assessment, several critical risks were identified:
• GACC registration involves substantive review of the producer,
production process, and quality management system
• Existing wine labels designed for overseas markets did
not fully align with China’s mandatory labeling requirements
• Even with successful registration, non-compliant labels could
result in customs clearance failure or mandatory rectification
• Any delay in registration or labeling approval would directly
affect the import timeline and commercial launch
For many overseas wineries, GACC registration and labeling are
often viewed as technical formalities. In China, however, they involve
material regulatory scrutiny with real commercial consequences.
三、我们的解决方案：同步推进注册与标签合规
Our Approach: Parallel Management of Registration and Label Compliance
本项目的重点在于避免“注册完成但产品无法进口”的结构性风险，因此我们采取同步推进的合规策略：
1. GACC 注册材料梳理与合规校验
协助客户梳理生产主体信息、生产流程及相关合规文件，确保注册材料与中国监管要求保持一致。
2. 现有酒标的中国合规差距分析
对照中国食品安全及酒类标签法规，系统识别现有标签中存在的合规缺口。
3. 标签整改方案设计与风险控制
在不破坏品牌整体视觉和市场定位的前提下，提出符合中国要求的标签调整方案，兼顾合规性与商业可行性。
4. 进口路径与时间线协调
将注册、标签整改与进口计划进行整体协调，避免因流程衔接不当导致时间与成本失控。
The project focused on avoiding the structural risk of “registration without importability.”
A parallel compliance strategy was adopted:
1. GACC Registration Review and Alignment
Reviewing and aligning producer information, production processes,
and compliance documents with GACC requirements.
2. Gap Analysis of Existing Wine Labels
Identifying compliance gaps by benchmarking existing labels against
China’s food safety and alcohol labeling regulations.
3. Design of Label Rectification Solutions
Proposing label adjustments that met regulatory requirements
while preserving brand identity and market positioning.
4. Coordination of Import Path and Timeline
Aligning registration, label rectification, and import planning to prevent delays and cost overruns.
四、最终结果：合规路径明确，进口节奏可控
Outcome: A Clear and Controllable Import Path
通过系统性的合规梳理与整改，该葡萄酒品牌顺利完成 GACC 注册，并完成符合中国要求的标签调整。
项目成果体现在：
• 注册与标签要求在进口前即被明确并落实
• 避免了因标签问题导致的清关受阻或反复整改
• 进口时间线更加可预测，可与商业计划匹配
• 为后续产品持续进口和品牌拓展奠定合规基础
Through structured compliance management, the wine brand successfully
completed GACC registration and implemented compliant label adjustments.
As a result:
• Registration and labeling requirements were clarified and addressed before import
• Risks of customs clearance delays or repeated rectification were avoided
• Import timelines became predictable and aligned with business planning
• A compliant foundation was established for ongoing imports and brand expansion in China
五、实务洞察：食品合规，决定的是“能否进入”
Practical Insight: Food Compliance Determines Market Access
在中国市场，食品与酒类合规并不只是成本问题，而是是否具备市场准入资格的问题。
GACC 注册与标签合规之间高度关联，任何一项被忽视，都可能导致整个进入计划被迫暂停。
在食品与饮料领域，
合规不是进入后的优化事项，
而是进入中国市场的前置条件。
In China, food and beverage compliance is not merely a cost
issue—it determines whether market access is possible at all.
GACC registration and labeling compliance are deeply interconnected;
overlooking either can halt an entire market entry plan.
For food and beverage brands, compliance is not a post-entry
optimization—it is a prerequisite for entering the Chinese market.
