进入中国市场，从来不只是一个“合规问题”，

而是一个节奏、结构与风险控制高度交织的战略决策过程。

在这一栏目中，我们关注的不是单一法律条款或程序本身，而是外国企业在进入中国过程中，

如何在不确定的监管环境与复杂的商业现实之间，做出可落地、可调整、可持续的市场选择。

我们所讨论的中国市场策略，通常围绕几个核心问题展开：

• 何时进入，才是风险与机会相对平衡的时间点

• 采用何种进入结构，才能在早期保留调整空间

• 在合规尚未完全明朗之前，哪些动作必须克制

• 当商业节奏已启动，如何避免在关键节点失控

这些内容并非抽象的战略框架，而是来自于我们在实际项目中反复处理的真实决策场景：

在看似“进展顺利”的阶段，识别被忽略的风险；

在压力最大的时刻，重新设计进入路径。

本栏目旨在呈现一种更现实的视角：

中国市场不是一次性进入的结果，而是一系列可控决策的累积。

Column Overview 

Entering the Chinese market is never merely a matter of legal compliance.

It is a strategic process where timing, structure, and risk control are deeply intertwined.

This column does not focus on individual legal provisions or procedural steps. Instead, 

it explores how foreign companies can make executable, adjustable, and sustainable 

market decisions amid regulatory uncertainty and commercial complexity in China.

Our discussion of China market strategy typically revolves around questions such as:

• When is market entry a balanced decision between opportunity and risk?

• Which entry structures preserve flexibility in the early stages?

• What actions should be restrained before regulatory clarity is secured?

• How can loss of control be avoided once commercial momentum has begun?

These are not theoretical frameworks. They are drawn from real decision-making moments in live projects—

where risks are often overlooked during periods of apparent progress,

and where entry paths must be redesigned under pressure.

This column reflects a pragmatic belief:

China market entry is not a single event, but the cumulative result of a series of controlled decisions.