服务概览 Service Overview

我们为全球快速消费品、美妆、时尚、生活方式品牌提供专业咨询服务，助力其进入或拓展中国市场。

我们的整合方法将严谨的知识产权价值评估与战略性市场进入规划相结合，确保品牌既受到保护，又具备增长潜力。

We provide specialized advisory services for global FMCG, cosmetics, fashion, and lifestyle brands seeking to 

establish or expand their presence in the China market. Our integrated approach combines rigorous intellectual 

property valuation with strategic market entry planning, ensuring brands are both protected and positioned for growth.

核心服务 Core Services

中国市场进入合规扫描 China Market Entry Compliance 

Comprehensive regulatory assessment covering:

• Product registration requirements (NMPA for cosmetics, food safety certifications) 产品注册要求

• Labeling and packaging compliance 标签包装合规

• Import/export documentation 进出口文件审核

• E-commerce platform requirements (Tmall, JD, Douyin) 电商平台入驻要求

商标/专利组合诊断 IP Portfolio Diagnostic 

We conduct thorough audits of your trademark and patent portfolios to identify:

• Registration gaps and vulnerabilities 注册空白与风险点

• Potential infringement risks 潜在侵权风险

• Squatter trademark issues and remediation strategies 恶意抢注问题及应对策略

• Optimization opportunities for China-specific protection 中国特定保护优化建议

品牌本土化与竞争格局分析 Brand Localization & Competition Analysis

• Chinese brand name development and trademark clearance 中文品牌名开发与商标检索

• Competitive landscape mapping 竞争格局分析

• Consumer perception research 消费者认知研究

• Pricing strategy recommendations 定价策略建议

跨境品牌授权策略 Cross-border Licensing Strategy

• License agreement structuring and negotiation support 许可协议架构与谈判支持

• Royalty rate benchmarking 特许权使用费率基准分析

• Tax-efficient structuring considerations 税务优化架构考量

• Quality control and brand protection provisions 质量控制与品牌保护条款